Inside the Live Events Marketing Engine

The Key to Winning Programming During the 2026 World Cup

iHeart gives fans the immersive sports content they love with live play-by-play, on-demand sports talk across every platform, and more.

The iHeartRadio Music Awards and the Moments That Connect Us

The iHeartRadio Music Awards were filled with big performances, real emotion, and a lot of gratitude.

iHeart and TikTok: How Discovery Leads to Lasting Connection

Culture today moves at extraordinary speed. New ideas, voices, and moments surface constantly, driven by platforms built for discovery and participation.

Programmatic Audio Made Simple: A Practical Guide for Marketers

Programmatic audio can sound more complicated than it really is. At its core, it is just a smarter, more flexible way to reach people through the audio they already choose every day.

Local Radio Advertising Delivers Fast Results With Low Investment

When marketers think about speed and efficiency, radio advertising is often overlooked in favor of digital channels.

The Roadmap to Winning Bicultural Latinos in 2026

Why this audience is driving growth, cultural influence, and brand loyalty, and how marketers can show up the right way.

How Brands Are Finding Real Growth In A Tough Market

Marketers everywhere are feeling the pressure. Budgets are stretched, attention is harder to earn, and every campaign is expected to prove its value quickly.

When Influencers Feel Like Friends: How iHeart Creators Turn Trust into Business Results

Audio creators now sit at the center of the creator economy, and the most effective campaigns come from real human connection.

Measurement

Efficiency & Efficacy: The Standard in Programmatic Audio

In today’s media environment, marketers have less tolerance for waste, rightfully so. Every dollar invested should be hard at work toward driving results.

Podcasts

The State of Podcasting 2026: What Advertisers Need to Know

Consumers are navigating noisy feeds, questionable information, and an overwhelming amount of automated content. Podcasts stand out because they feel genuinely human.

Why 2026 Will Redefine the Media Mix: Three Shifts Marketers Can’t Ignore

Coming out of the IAB Leadership Summit in Palm Springs, one thing was obvious. The industry is aligned on a few big truths that will shape how marketers plan, measure, and invest in 2026.

Podcasts Total Audio

The Neuroscience of Influence: Why Human Audio Moves Consumers

In recent conversations with neuroscientist David Eagleman, he shared a series of insights about how the brain processes trust, loyalty, and decision making.

Digital

Programmatic Audio 101: A Human Centered Guide for Modern Marketers

Programmatic audio is the automated buying and optimization of advertising across streaming audio, podcasts, and broadcast radio.

How Franchise Brands Can Reach Their Audience in the Moments That Matter

Franchise businesses run on tight windows and store‑level results.

Beyond the Algorithm: How Human Connection Becomes Trust, Then Business Impact

Coming out of CES, one theme cut through both the main stages and the smaller tables. Audiences are exploring AI, yet they still favor media made by real people.

Broadcast Radio Measurement

Guaranteed Human at CES 2026: Real Voices Drive Real Outcomes

AI was undeniably the backdrop at CES 2026, but the biggest conversation for marketers on the ground was a counter-concept; human connection.