In today’s media environment, marketers have less tolerance for waste, rightfully so. Every dollar invested should be hard at work toward driving results. That’s why the programmatic industry is hyper focused on increasing what is table stakes for marketers – the efficiency and efficacy of their media.

At iHeart we focus on clean supply paths and data provision when it comes to programmatic buying, to help advertisers maximize every dollar and every impression.

Cutting Through the Clutter with Direct Access to Supply

One of the biggest drains on media budgets today is the “tech tax” or the hidden fees and intermediaries that dilute performance. iHeart combats this by leveraging its own SSP, Triton, to ensure an optimized supply path for marketers. This direct infrastructure ensures that more of your investment goes toward actual media, not layers of technology and unknown added costs.

We’re also aligned with industry leaders like The Trade Desk, whose OpenPath initiative is helping streamline access to premium inventory.

Smarter Targeting Through  Stronger Signal

Each impression is only effective if you’re speaking to the right audience, and making smart, data-informed optimizations throughout the buy. iHeart’s robust, proprietary data spine will enable smarter targeting and measurement by leveraging our privacy-safe, synthetic IDs across our cross-device identity graph, giving advertisers a stronger signal to reach high-value listeners across broadcast, streaming, and podcasts.

This data-driven approach enhances campaign performance, reduces waste, and ensures that media dollars are working harder. In other words, we’re delivering not just impressions, but impact.

iHeart’s Programmatic Advantage

• Direct Supply Path: Fewer hops, lower costs, and cleaner access to premium audio.
• Trusted Partnerships: Integration with platforms like The Trade Desk, DV360, and Amazon Ads ensures ease of access and alignment with buyer preferences.
• Data-Driven Precision: First-party insights power smarter targeting and better outcomes.
• Total Audio Reach: From broadcast to podcasts & streaming, we offer full-funnel solutions that drive engagement and scale.

As programmatic audio evolves, the brands that win will be those that pair efficiency with impact – prioritizing clean supply paths, trusted partnerships, and data-driven precision. iHeart brings all of that together at scale for a real performance engine.

If you’re ready to see how programmatic audio can transform your media strategy, connect with iHeart’s team and explore solutions built to deliver results without compromise.