Learn the facts about audio...

Pie chart showing radio and podcast listening generates one-third of all media consumption amongst Americans . Text reads 'Audio dominates nearly one-third of all media consumption.
Audio accounts for 31% of all media consumption, underscoring its dominance in a landscape where digital, video, and social media take 39%, linear TV captures 24%, and print media trails with just 6%. This insight highlights the growing influence of audio in modern media strategies.

Audio dominates nearly one-third of all media consumption.

Media consumption share

Audio | Linear TV | Print | Digital/Video/Social
Source: Edison Research/eMarketer, 2023

9 out of 10 Americans listen to iHeart every month.

Ad-Enabled Monthly Reach In The U.S.

A graphic that displays iHeartMedia Radio Stations reach nearly 9 out of 10 Americans each month, compared to platforms digital and linear platforms like YouTube , CNN and Spotify reach.
iHeart Broadcast Radio reaches 89% of Americans each month, outpacing platforms like YouTube (63%) and CNN (10%). This infographic highlights iHeart's unparalleled reach across both traditional and digital media.
Source: Broadcast Radio: Nielsen Audio Nationwide, P18+, Fall 2023; YouTube/Facebook: eMarketer, 2024; Instagram/SiriusXM: Scarborough USA+ 2023, R2; Television: Nielsen nPower, P18+, February 2024, L+SD; Streaming Audio: Comscore Media Metrix Multi-Platform P18+, May 2024; Pandora and Spotify ad-enabled audience estimated based on SEC filings

The vast majority of ad-supported audio listening is radio and podcast.

Share of Ad-supported audio listening

Ad-Support Chart Visualization
Radio and podcasts dominate ad-enabled audio consumption, capturing 86% of listening time. Broadcast radio leads with 67%, while podcasts hold a growing 19% share, reinforcing their critical role in advertising strategies.
Source: Edison Share of Ear, Q2 2024 P18+​​​​​​

iHeart is the
#1 Podcast Publisher

With more than 168 million podcast downloads each month, and more podcasts in the Apple Top 200 than any other publisher.

Source: Podtrac, Leading Podcast Publishers, November 2024
Publisher U.S. Downloads & Streams
iHeartRadio 168,710,000168.7M
Daily Wire 39,415,00039.4M
Fox Audio Network 35,042,00035M
The Walt Disney Company 26,397,00026.4M
Paramount 20,545,00020.5M
Vox Media 18,992,00019M
PodcastOne 15,843,00015.8M
PRX 15,431,00015.4M
Blaze Media 14,976,00015M
Barstool Sports 14,710,00014.7M
Bar chart that shows iHeartMedia has the most podcast downloads, compared to all other podcast publishers

iHeart hosts drive conversations that resonate with audiences.

A graphic that displays radio and podcast listeners are influenced by hosts' opinions, and consider buying recommended products.
This infographic reveals the trust and engagement iHeart's podcast listeners have with their favorite hosts. With 79% valuing hosts’ opinions and 66% considering or purchasing recommended products, podcast advertising proves its influence.
Talent
Talent Grid
Source: iHeartMedia “Influencer Marketing”, & IPSOS 2019​

iHeart delivers strong brand lift across all key metrics.

Bar chart highlighting how iHeartMedia radio advertising and podcast advertising drives awareness, purchase intent, and brand consideration.
iHeart's audio advertising delivers a significant boost in key marketing metrics. This bar chart reveals impressive improvements, including a 38% increase in message awareness and 69% more consumers taking action after hearing ads.
Source: iHeartMedia Brand Lift Studies, 2024​​​​​​​

Only radio reaches both the targeted consumer and those who influence them.

A graphic that shows how iHeartRadio radio ads and podcast ads reach a brand's target consumers.
Radio effectively connects brands with target audiences and their key influencers. This infographic highlights that 82% of consumers are swayed by others' opinions, emphasizing the power of radio in shaping purchasing decisions through influence.
Source: iHeart Consumer Purchase Influence Study, 2024

Get started with iHeart today.

To purchase or learn about advertising with iHeartMedia, call us at 844-844-iHEART (844-844-4432)

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