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Pie chart showing radio and podcast listening generates one-third of all media consumption amongst Americans . Text reads 'Audio dominates nearly one-third of all media consumption. — Audio accounts for 31% of all media consumption, underscoring its dominance in a landscape where digital, video, and social media take 39%, linear TV captures 24%, and print media trails with just 6%. This insight highlights the growing influence of audio in modern media strategies.

Audio dominates nearly one-third of all media consumption.

Media consumption share

Source: Edison Research/eMarketer

9 out of 10 Americans listen to iHeart every month.

Ad-Enabled Monthly Reach In The U.S.

* = Ad Enabled Users

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Source: Broadcast Radio: Nielsen Audio Nationwide, P18+, Fall 2024; YouTube/Facebook/TikTok: eMarketer, 2025; Instagram/SiriusXM: Scarborough USA+ 2024, R2; Television: Nielsen NPOWER, P18+, June 2025, L+SD; Streaming Audio: Comscore Media Metrix Multi-Platform, P18+, May 2025; Spotify and Pandora ad-enabled audience estimated based on SEC filings

iHeart has the stations your customers listen to every day.

106.7 Lite FM

Z100

1043 MYfm

Power 105.1

ALT 98.7

KFI AM 640

WBZ NewsRadio 1030

The BIG 98

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The vast majority of ad-supported audio listening is radio and podcast.

Share of Ad-supported audio listening

Ad-Support Chart Visualization — Radio and podcasts dominate ad-enabled audio consumption, capturing 86% of listening time. Broadcast radio leads with 66%, while podcasts hold a growing 19% share, reinforcing their critical role in advertising strategies.

iHeart is the
#1 Podcast Publisher

With more than 180 million podcast downloads each month, and more podcasts in the Apple Top 200 than any other publisher.

Source: Podtrac, Top US Publishers, October 2025

Source: Podtrac, Top US Publishers, October 2025
Publisher	U.S. Downloads & Streams
	180,163,000180.2M
	36,167,00036.2M
	28,986,00029M
	25,791,00025.8M
	25,725,00025.7M
	19,983,00020M
	19,091,00019.1M
	14,390,00014.4M
	12,551,00012.6M
	9,890,0009.9M

Bar chart that shows iHeartMedia has the most podcast downloads, compared to all other podcast publishers

iHeart hosts drive conversations that resonate with audiences.

A graphic that displays radio and podcast listeners are influenced by hosts' opinions, and consider buying recommended products. — This infographic reveals the trust and engagement iHeart's podcast listeners have with their favorite hosts. With 79% valuing hosts’ opinions and 66% considering or purchasing recommended products, podcast advertising proves its influence.

iHeart delivers strong brand lift across all key metrics.

iHeart's audio advertising delivers a significant boost in key marketing metrics. This bar chart reveals impressive improvements, including a 38% increase in message awareness and 69% more consumers taking action after hearing ads.

Source: iHeartMedia Brand Lift Studies, 2024

Only radio reaches both the targeted consumer and those who influence them.

Radio effectively connects brands with target audiences and their key influencers. This infographic highlights that 82% of consumers are swayed by others' opinions, emphasizing the power of radio in shaping purchasing decisions through influence.

Source: iHeart Consumer Purchase Influence Study, 2024

Get started with iHeart today.

To purchase or learn about advertising with iHeartMedia, call us at 844-844-iHEART (844-844-4432)

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