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Brands winning with audio
Radio delivers 87% higher ROI than the media average. Nielsen Compass, CPG Benchmarks
Spotlight: Tech Brand
23andMe drives +25% lift in recommendation intent through broadcast and custom branded podcasts.
Source: Nielsen Brand Study
Spotlight: Food & Beverage Brand
National DTC brand generates $4.80 ROAS through podcasts and streaming audio.
Source: Internal Client Data
Spotlight: OTC Pharma Brand
Podcast host-read ads and data-driven radio campaign delivers 143% sales lift.
Source: Nielsen Markets Sales Lift Study
Spotlight: Telco Brand
Multicultural campaign leverages broadcast, streaming audio, and iHeart social to deliver +23% brand affinity and +100% positive social sentiment.
Sources: NetBase, Nielsen Podcast Brand StudyReach The New American Consumer
Marketer behaviors, beliefs and motivators are often different than the Consumers we all need to reach. Find out how to break out of the Marketer bubble to reach the New American Consumer.
Audio Data
& Measurement
Exclusive: The top thought leaders in measurement share how brands are winning with audio. Featuring Nielsen, Neustar, Publicis, IPG, Artsai, and more.
How Audio Measurement Works
The Impact of Recent Innovations & Growth in Audio
Moderated by Rex Briggs , Author, Consultant, Speaker- Mark Mandell, Partner, UM/IPG
- Joe Pagano, VP, Strategy/Consulting, Neustar
- Neal Bonner, Team Lead, Media Analytics, Nielsen
- Erik Lundberg, Chief Investment Officer, Artsai
Insights from Brands Winning
A Data-First Approach to Audio
Moderated by Erin Rech, SVP, Advanced Audio & Digital Revenue, iHeartMedia- Charles Cantu, CEO, Reset Digital
- Bob Hunt, Senior Director - Audio, Hearts & Sciences
- Seth Goren, Group SVP - Global Subscriber Acquisition, Discover, Inc
- Shelby Saville, Chief Investment Officer, Publicis Media
Audio myths are everywhere
But the truth is it's highly effective
iHeartMedia CMO Gayle Troberman exposes the truths about Audio. The need for "sight, sound, and motion” is debunked as Gayle shares the results of a biometric test of how brains activate when they hear sound.- Gayle Troberman, Chief Marketing Officer, iHeartMedia
Sound of Measurement
All audio is measurable
Advancements in data allow brands to get a precise look into how their audio plans – including broadcast radio – are performing across the funnel.- Joe Pagano, Vice President, Consultanting Global Marketing Solutions Neustar, a TransUnion Company
- Charles Cantu, Founder & Chief Executive Officer, Reset Digital
- Luke Morgan, Director - Media & Communications TBWA\Chiat\Day
- Sharon Boddie, Vice President - Media, Hulu
iHeart delivers strong brand lift across all key metrics
Based on over 500 studies conducted annually across all of our platforms including podcast, streaming and radio.
Source: iHeartMedia Brand Lift Studies
