Running a local business today isn’t easy. Budgets are tight, competition is fierce, and every marketing dollar needs to prove its worth. So where do you turn for impact without overspending? That’s where local radio steps in. It offers some of the most affordable radio advertising options for small businesses doing local marketing campaigns, without compromising reach or results. And here’s the outcome that matters: more calls, more foot traffic, and even spikes in Google searches when campaigns go live.

Why Radio Works for SMBs

Radio reaches 91% of U.S. adults monthly (outperforming many digital and TV platforms) so your message reliably finds scale in the communities you serve. AM/FM commands 64% of ad-enabled audio listening, nearly four times streaming audio.

Local stations are built by trusted voices who have real connections with their audience. You’re investing in more than media when 79% of consumers trust radio, compared to just 28% for social media. Plus, 90% of listeners say their favorite station improves their mood, and 79% say it helps them feel less alone. Environments of high trust and positive emotions are exactly where brands want to show up to drive action.

And radio drives action: Advertisers see significant and sustained popularity of keywords on Google when active on local broadcast radio. That means your broadcast radio ad sparks intent and drives measurable digital action and engagement.

Performance You Can Measure

Across 500+ brand studies, audio advertising consistently moves the metrics that matter: +69% took an action, +38% message awareness, +15% aided awareness, +14% brand consideration, and +13% intent to purchase. For SMBs, there’s no room for frivolous ad spending and these figures are proof your investment can drive real outcomes

Radio is also highly influential at the point of purchase: it’s the last thing 85% of consumers hear before shopping - prime time to turn consideration into conversion

Amplifies Every Other Channel

Already investing in social or search? Radio makes those channels work harder. Social campaigns see an 83% uplift when ads are first exposed in audio, and radio adds incremental reach to cross-media plans. That’s how you stretch your budget and amplify results.

Cost-Efficient and Flexible

Compared to many visual formats, radio creative is fast to produce and easy to optimize—ideal for SMBs with lean teams and tight timelines. Whether you’re exploring the most affordable radio advertising options for small businesses or seeking premium integrations, you can tailor tactics to align with your goals without overspending.

Current trends in local radio advertising favor short-form units, endorsements by trusted local personalities, and integrated broadcast + streaming audio buys - approaches that preserve efficiency while expanding reach to younger, mobile-first listeners.

Why iHeart for Local Businesses

With unmatched local scale (iHeart broadcast reaches 88% of U.S. adults monthly) and powerful digital extensions, iHeart provides affordable radio advertising options for small businesses—along with consultative planning support, creative, and attribution to prove results.

Ready to Get Started?

If you’re looking to advertise on the radio and want a plan built for local impact and measurable ROI, we can help. Tap into the best platforms local radio advertising can offer—backed by national scale and local expertise.