Taylor Swift And Diet Coke Team Up With iHeartMedia For An Unprecedented Album Release Takeover
NEW YORK, NY – OCTOBER 23, 2014 – Taylor Swift and Diet Coke are teaming up for unprecedented programming events with iHeartMedia to celebrate the release of Swift’s highly anticipated, fifth studio album, 1989, on October 27. Together, Swift and Diet Coke will take over every Premiere Networks-syndicated CHR (Contemporary Hit Radio) show and its digital platforms during the week of Taylor’s album launch.
Swift will kick off the week by guest-hosting American Top 40 on October 25 and 26 and being featured on Direct From Hollywood with Ryan Seacrest on October 27. She will also appear as a special guest during On with Mario Lopez on October 29.
On October 30, Diet Coke will present Swift co-hosting On Air with Ryan Seacrest for the show’s entire four-hour broadcast live from New York City, sharing exclusive details about 1989. This will be the first time an artist co-hosts the entire radio program, as well as the first time the full show is presented by a single brand. To bring fans closer to the experience, Diet Coke is hosting the Ultimate 1989 Fan Party LIVE from iHeartRadio’s NYC studios during the broadcast.
“In our new ‘Get A Taste’ campaign, Diet Coke is showing fans how the delicious taste of Diet Coke can make their worlds a bit brighter. Now, we’re bringing that idea to life for Taylor fans by offering them a taste of her new album in this first-of-its-kind iHeartMedia radio takeover,” said Rafael Acevedo, Group Director for Diet Coke and Coke Zero, Coca-Cola North America. “We hope Diet Coke and Taylor fans will enjoy celebrating the launch of 1989 and getting a taste of Taylor’s new music with us.”
Adding to the excitement, Swift will appear as a special in-studio guest on Elvis Duran and The Morning Show, and be featured on The Kane Show and appear as a special guest on The Johnjay & Rich Show on October 31. Then to round out the week, Swift will guest-host iHeartRadio Countdown with Romeo and be a featured guest on iHeartRadio Countdown with Mario Lopez and Weekend Top 30 with Hollywood Hamilton on November 1 and 2. In addition, Swift will appear as a special guest on Saturday Night Online Live with Romeo on November 1 and appear as a special guest on Club Kane on November 2.
“We are huge supporters of Taylor Swift and we are thrilled to be a cornerstone in launching her new album 1989. iHeartMedia has the natural ability to connect with fans in meaningful ways through our robust assets and powerful franchise of station brands and on-air personalities,” said Darren Davis, President of iHeartRadio and iHeartMedia Networks. “We are excited to join forces with Diet Coke to produce a Taylor Swift takeover event on the top Premiere-syndicated CHR programs heard across the country and on iHeartRadio, reaching millions of music fans to celebrate the incredible talent of Taylor.”
In addition to the radio takeover with iHeartMedia, Taylor Swift and Diet Coke are giving four lucky listeners and their guests the chance to see one of Taylor’s upcoming performances through a sweepstakes running on-air, online and via iHeartRadio. Beginning October 24, fans can visit iHeartRadio.com/DietCoke to register for the chance to win, courtesy of Diet Coke.
During the Ultimate 1989 Fan Party LIVE on October 30, audience members will have the chance to win exclusive Swift and Diet Coke merchandise. They also will be able to celebrate the 1989 album launch via a live feed to Clear Channel Outdoor’s billboard in Times Square, which will be taken over by Swift and Diet Coke branding between 9:00 a.m. and 1:00 p.m. ET. A photo booth in Times Square will allow Swift fans to join in the excitement and project their photos on the massive digital screen.
Earlier this month, Diet Coke partnered with Swift on a new TV spot for the brand’s “Get A Taste” campaign. The integrated campaign celebrates fans’ unwavering love for the delicious taste of Diet Coke. In the spot, “Kittens,” Swift finds the great taste of Diet Coke making her day a bit brighter and a whole lot cuter with some furry friends, including her newest feline addition, Olivia Benson.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About Taylor Swift
Taylor Swift, who writes all of her own songs, is a global superstar, seven-time GRAMMY winner and the youngest winner in history of the music industry's highest honor, the GRAMMY Award for Album of the Year. She is the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 in the U.S. with three consecutive studio albums. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, Time magazine has named her one the of the 100 Most Influential People in the world, and she is Billboard's youngest-ever Woman of the Year and the only artist to have been awarded this honor twice. Taylor has career record sales in excess of 30 million albums and almost 80 million song downloads worldwide, and has had singles top both the pop and country radio charts around the globe. Taylor's album RED, released almost two years ago on Big Machine Records, has sold more than 6 million copies worldwide to date, including more than 1.2 million copies in the U.S. in its first week, scoring the highest first-week sales debut of any album in over a decade. Taylor is the only female artist in music history (and just the fourth artist ever) to twice have an album (2010's Speak Now and 2012's RED) hit the 1 million plus first-week sales figure. ”Shake It Off” is the first single off her fifth studio album 1989 (Big Machine Records), which will be released on October 27, 2014. The single has topped Billboard’s Pop, HotAC and Hot 100 charts and has earned double Platinum-status by the RIAA for exceeding sales of two million downloads in the U.S., and has peaked at No. 1 in 64 countries on iTunes.