STRATA Announces Integration of iHeartMedia Into Its Systems, Giving Over One Thousand Agencies Access to iHeartMedia's Digital Audio Inventory
CHICAGO -- Jan. 14, 2016 -- STRATA, the leader in media buying and selling software, announced today that iHeartMedia's vast digital audio inventory is now available to ad buyers through STRATA's systems. This will give over 1,000 advertising agencies the ability to access iHeartMedia's digital inventory using STRATA's media buying system.
Through a customized solution built for iHeartMedia inventory, STRATA provides access to iHeartMedia's digital platform, which is available via desktop, mobile, in-car digital dashboards, tablets, gaming consoles and home entertainment systems. Ad buyers and agencies can easily view iHeartMedia's digital audio inventory in STRATA's systems, including data on local markets, audience, and ratings.
"We're thrilled to be partnering with iHeartMedia. Integrating their inventory into our systems is welcomed by our over 1,000 STRATA agencies, all of whom will now have access to the wide range of digital audio advertising opportunities that iHeartMedia offers," said Judd Rubin, Vice President of STRATA. "The ability to target digital audio buys to specific audiences and markets, and to do so efficiently, is critical functionality for ad buyers who are working in an increasingly complex ad marketplace."
"We're pleased to collaborate with STRATA to make our digital inventory available within its systems, giving its over one thousand advertising agencies the ability to effectively and efficiently reach our audiences through our extensive digital platform and assets," said Radha Subramanyam, iHeartMedia's President of Research and Insights.
About STRATA
STRATA is the only system provider that connects both media buyers and sellers. The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through STRATA systems per year.
As the system of choice for over 1,000 agencies nationally, STRATA provides media technology that enables organizations to lead rather than react to industry developments. By transforming the way advertisements are placed and tracked, STRATA adds a new level of transparency to campaigns that is necessary in the ever-evolving media world.