Scott Hopeck Named President of iHeartMedia New York
Hopeck To Lead Broadcast, Digital, Mobile, Social And Live Event Efforts For Iconic Brands Including 103.5 KTU, Q104.3, Z100, 106.7 Lite fm, Power 105.1 and 710 WOR
New York, NY – April 20, 2015 – iHeartMedia announced today that Scott Hopeck has been named President of its New York market, effective immediately. iHeartMedia New York has a strong cross-platform presence in the leading media market in the country, and includes a number of iconic brands and franchises — both broadcast and digital -- including 103.5 KTU, Q104.3, Z100, 106.7 Lite fm, Power 105.1 and 710 WOR-AM, Home of the New York Mets — and produces legendary marquee events including the Z100 Jingle Ball, KTUPhoria and Power 105.1's Powerhouse. iHeartMedia New York has the number one reach of any media outlet in the New York market and its programming and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio -- with its more than 500 million downloads, 80 million social media followers and 97 million digital uniques across the Network.
iHeartMedia's success is built on its unmatched portfolio of talent, and New York is home to some of the country's top on-air personalities, heard both in New York and across America— including Elvis Duran, The Breakfast Club, Cubby Bryant & Carolina Bermudez, Jim Kerr, Bronson & Christine, Hollywood Hamilton, Angie Martinez, Len Berman and Todd Schnitt, plus many others.
iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company, and Hopeck will be responsible for managing those efforts in the New York market.
In this new leadership role, Hopeck will work closely with key advertising and marketing partners to create and deliver unique, effective opportunities to reach their consumers through iHeartMedia New York's unmatched assets, including on-air, online, social media promotions, personality endorsements and live event integrations. Additionally, the tools that will be available through iHeartMedia's new programmatic, real-time automated ad buying platform will enable the iHeartMedia New York sales team to provide unique benefits to their advertising partners by offering more efficiency, superior effectiveness and a higher return on investment.
Hopeck is a 20 year media veteran with extensive experience in digital, sports, marketing and revenue. He has been with iHeartMedia for more than 10 years, most recently serving as Market President for iHeartMedia Phoenix. He also previously served as Senior Vice President of Sales for iHeartMedia Atlanta and General Manager of the company's Braves Radio Network. Prior to iHeartMedia, Hopeck held positions at CBS Radio and Viacom. Hopeck will report to Hartley Adkins, Executive Vice President of Operations for iHeartMedia.
"Scott's unique skills and experience in digital and technology are perfect for the evolution of this market from traditional media to world-class multiplatform media with a tremendous impact on advertisers," said Adkins. "Additionally, his sports and MLB experience is ideal for the important and unique opportunities we have in New York."
"iHeartMedia's New York team is incredibly talented, and I'm so pleased to be able to play a leadership role in the future success of this high performing and competitive group," said Hopeck. "This is a very exciting time for iHeartMedia as we continually expand our presence across so many diverse media platforms, and I'm looking forward to delivering the best experience for our listeners and incredible results for our partners."