Leading Advertising and Media Expert Michael Kassan to Broadcast Exclusive Advertising Week Reports on Clear Channel’s WOR 710 AM, iHeartRadio’s WOR Station and WOR.com
Internationally Recognized Media and Technology Strategist Will Provide Previews, Updates, Commentary and Interviews During World’s Premier Annual Gathering of Advertising, Marketing and Communications Leaders
New York, NY – September 18, 2013 – Clear Channel Media and Entertainment, which has the largest reach of any radio or television outlet in the U.S., today announced that highly influential media strategist Michael Kassan will provide exclusive reports from this year’s Advertising Week events on New York’s WOR 710 AM, which is also available on iHeartRadio and at wor710.com.
Kassan will bring his unparalleled understanding of the advertising and media worlds to broadcast and digital listening audiences via WOR 710 AM, iHeartRadio’s WOR station and wor710.com via an ongoing series of insightful reports, commentary, updates and interviews throughout Advertising Week, the world’s premier gathering of advertising, marketing and communications leaders. Advertising Week, which takes place annually in New York City, will run from September 23 – September 27, 2013, during which it offers over 200 events at multiple NYC venues.
Kassan is the Founder, Chairman and CEO of MediaLink, a leading Los Angeles- and New York City-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology.
Among other features, Kassan will host a series of daily Advertising Week previews and updates; exclusive interviews with major media and advertising world figures; and commentary on significant advertising and media topics that emerge during Advertising Week events. In addition, visitors to WOR.com/keyword: Adweek will also find a one-stop shop for Advertising Week information.
“Michael Kassan is one of the most highly respected names in the advertising and media worlds. His incredibly well-informed reporting will illuminate Advertising Week for WOR listeners, as well as those listening to WOR over iHeartRadio and wor710.com, bringing unparalleled insight and depth to the most important issues facing the industry as it prepares to address the future and prepare for its next stage of growth,” said John Hogan, Chairman and CEO of Clear Channel Media and Entertainment. “We are thrilled to have an expert of this caliber play such a critical role in our Advertising Week lineup.”
"I’m extremely passionate about the media and advertising businesses – and I'm excited to share my enthusiasm with listeners of NYC’s leading talk station,” said Kassan. “I couldn’t be more delighted to extend the Advertising Week conversation to New York’s listening audience and the millions more across America who will be able to join us via WOR 710 AM, iHeartRadio ‘s WOR station and wor710.com.”
WOR is New York's oldest radio station and one of the country's top rated talk stations. Founded in 1922, it was one of the first radio stations in America to use directional antenna to increase the scope and range of its broadcast; was the first AM radio station in New York to broadcast with HD radio technology; and is one of the best radio broadcast signals in the U.S.