Launching in June, “Look Thru My Eyes: Becoming DMX” will uncover the untold origin story of the hip-hop icon, told by those who knew him best

NEW YORK — January 23, 2026 — iHeartPodcasts, the No. 1 podcast publisher globally, has partnered with Curtis “50 Cent” Jackson’s G-Unit Audio and award-winning podcast studio and storytelling company Narratively to produce Look Thru My Eyes: Becoming DMX, a groundbreaking new narrative podcast series exploring the early life and rise of the late, legendary artist DMX. The new series will be available on the iHeartRadio app and everywhere podcasts are heard later this year.

Hosted by Yonkers native and hip-hop icon Jadakiss, the series takes listeners back to a time before the world knew DMX — when Earl Simmons was a young, fiercely talented artist hustling, battling, and surviving his way through Yonkers, New York. Through intimate, firsthand accounts from family members, childhood friends, collaborators, rivals, and cultural icons, the multi-episode series offers unprecedented access to the formative years that shaped one of the most influential and complicated figures in music history.

Executive produced by Curtis “50 Cent” Jackson, Noah Rosenberg, Bruce Miller, Justin Baez and Paul Anderson, “Look Thru My Eyes: Becoming DMX” is a deeply personal and immersive exploration of legacy, struggle, faith, addiction, raw talent, and survival — told by the people who lived it alongside X.

“DMX’s story is bigger than the music — it’s about survival, faith, pain, and purpose,” said Jackson. “’Look Thru My Eyes: Becoming DMX’ gives people a chance to understand where X came from, before the fame, through the voices of the people who were really there. This is the story that shaped the legend.”

Miller and Baez, both Yonkers natives with deep personal ties to DMX and his family, bring unmatched authenticity to the project. Their lived connection to the city — and to X’s enduring impact on it — grounds the series in the community that shaped him long before fame.

“DMX’s story is inseparable from Yonkers,” said Miller. “And his legacy is the lifeblood of hip hop.”

“This is a dream project for all of us,” said Rosenberg, Co-Founder and CEO of Narratively. “Narratively’s commitment has always been about celebrating untold human stories, and the opportunity to uncover the origin story of an icon like DMX — alongside partners as iconic as 50, Jadakiss, and iHeart — is one we’re incredibly proud to be a part of.”

The series is produced by Narratively, G-Unit Audio, Blue Light Media, and 1982 Media, in association with Workhouse Media.

Narratively serves as the lead creative and production partner, overseeing development and production. Founded by former New York Times journalists, Narratively is a podcast studio and creator community known for originating distinctive narrative projects and adapting authentic nonfiction IP into premium audio, film, and television, with partners including Amazon, NPR, and Warner Bros., and collaborators such as LeBron James and Emma Roberts.

The project, launching later this year, is showrun by Drew Nelles, a veteran audio producer whose credits include marquee podcasts for iHeartMedia, Sony, and Gimlet Media.

A defining force in modern storytelling, Jackson continues to expand his cultural footprint across film, television, and audio. His recent four-part Netflix docuseries “Sean Combs: The Reckoning” debuted at No. 1 and drew an estimated 22 million views in its opening weekend, and his podcast “Surviving El Chapo: The Twins Who Brought Down a Drug Lord,” produced with iHeartPodcasts, became a breakout hit.

“We’re proud to partner with G-Unit Audio and Narratively on this incredible project exploring the life of a hip-hop icon,” said Will Pearson, President, iHeartPodcasts. “Bringing this new series to the iHeart platform allows us to use our massive scale and reach to share DMX’s story with fans around the world, honoring his cultural impact on the music industry.”

“Look Thru My Eyes: Becoming DMX” will unfold across an expansive first season chronicling Earl Simmons’ early life, artistic emergence, and rise to cultural dominance, with future seasons envisioned to explore the origin stories of other iconic artists.

“We are thrilled to partner with 50 Cent and Narratively in telling the DMX story. Put on your seatbelt,” said Anderson, whose Workhouse Media is a leading audio-first multi-platform talent and content management and production company working across radio, podcasting, television and digital.

The deal was negotiated by Anderson of Workhouse Media on behalf of Jackson and Narratively in partnership with IAG. Jackson is represented by IAG, AKR Public Relations, and attorney Steve Savva.

“Look Thru My Eyes: Becoming DMX” is distributed by iHeartPodcasts.

About Curtis “50 Cent” Jackson / G-Unit Audio

Curtis “50 Cent” Jackson has built a thriving television and film career as both a producer and star. In 2005, he founded G-Unit Film & Television Inc., which has produced a wide range of content across multiple platforms and sold numerous shows to major networks.

Among its successes is the critically acclaimed No. 1 show on Starz, Power, in which Jackson not only co-starred but also served as executive producer and director. He has since expanded the Power universe with the spinoffs Power Book II: Ghost, Power Book III: Raising Kanan, Power Book IV: Force and Power: Origins.

G-Unit Film & Television also produced ABC’s For Life, recently aired Season 4 of the hit series Black Mafia Family on Starz, and completed production on Season 2 of
the Black Mafia Family docuseries. The company is also developing scripted series including The Massacre and Queen Nzinga for Starz, as well as Trill League for BET+. Recent releases include TikTok Star Murders and The Gilgo Beach Killer: House of Secrets for Peacock, both of which drew strong viewership.

At Hulu, G-Unit Film & Television is developing Hip Hop Cop, a continuation of Ron Stallworth’s story from BlacKkKlansman. At Netflix, the company produced the high- profile Sean Combs: The Reckoning documentary, which debuted at No. 1 in more than 50 countries within its first 24 hours on the platform. G-Unit also released Hip Hop Homicides on WE tv and is in production on Fightland its first internationally produced series for Starz.

Expanding into the podcast space, Jackson launched G-Unit Audio, which partnered with iHeartMedia and Lionsgate Sound on Surviving El Chapo: The Twins Who Brought Down a Drug Lord. G-Unit Film & Television is now developing a docuseries based on The Twins podcast for BET+.

On the acting side, Jackson will portray Balrog in Legendary Entertainment’s upcoming big-screen adaptation of Street Fighter. He also hosted Fox Nation’s true-crime docuseries 50 Ways to Catch a Killer.

In 2024, Jackson announced a partnership with Lionsgate to launch the FAST
channel 50 Cent Action, which was recently named the No. 1 action channel on Roku and LG Channels’ FAST platforms. The free, ad-supported channel features premium content from the studio’s library, including the original Power series, along with hit films such as John Wick, The Expendables, The Hitman’s Bodyguard and Rambo.

About Narratively

Founded by former New York Times journalists, Narratively is an award-winning storytelling company, podcast studio, and creator community dedicated to authentic, character-driven nonfiction. Powered by a global network of over a hundred thousand writers and creators, Narratively develops original projects across podcasts, film, and television, and adapts its expansive library of real-life stories with marquee talent including Robert Zemeckis, LeBron James and Emma Roberts, and studios such as Amazon, Sony, Warner Bros., and Peacock. Its podcast Track Change, distributed by NPR, won “Best Podcast” at the Public Media Awards and was nominated for an Ambie.

About Workhouse Media

Workhouse Media, Inc. is a leading audio-first multi-platform talent + content management and production company with clients and partnerships working across radio, podcasting, television and digital. Across multiple shows, Workhouse has over a billion downloads. Among the shows are award winning “Cold”, “Ransom”, the Dan Patrick Podcast Network, the Shondaland Podcasts, “Solar”, “Scrooge”, Rickey Smiley, and the entire Inside Series hosted by creator Mark Ramsey, just to name a few.