The new podcast will highlight the journey of brands including Loud Records, Mass Appeal, Scarr’s Pizza and Squire became household names 

Get a first look into the new show with the release of the official podcast trailer, HERE

NEW YORK, N.Y. – June 15, 2023 – iHeartMedia, the No.1 podcast publisher globally according to Podtrac, and Will Packer Media, a first-of-its-kind production and branded content company led by record-breaking Hollywood producer Will Packer, today announced the debut of the new iHeartPodcast “IDEA GENERATION’S All Angles.” The show will debut on June 22, with new episodes airing weekly on Thursdays. Listeners can tune in to the official trailer here.

“IDEA GENERATION’S All Angles” is a twelve-episode co-produced series highlighting brands from the fashion, food, media, and music industries that have helped shape and define today’s culture. Hosted by Noah Callahan-Bever, former Complex Chief Content Officer and founder of IDEA GENERATION – an independent media brand dedicated to the education and inspiration of tomorrow’s creative entrepreneurs – the unscripted series steps behind the curtain and talks with a variety of company leaders to uncover the crucial role that team chemistry has played in the making of the most popular culture-creating brands today.  

On each episode, the show will feature an oral history format that weaves together a bevy of insider voices culminating in a 360-degree narrative that tells the story of each brand. Utilizing the voices of key players and teammates, the show will discuss the ins and outs that helped take the company from an idea to an empire. In the two-part debut, Noah will chat with entrepreneur Steve Rifkind, founder of Loud Records—the 90’s hip-hop record label responsible for developing acts like Wu-Tang Clan, Mobb Deep, and Big Pun—as well as his co-founder, Rich Issacson, legendary artist and repertoire (A&R) representatives Matt Life and Sean C, and Mobb Deep's Havoc. 

“This new podcast with Noah will give listeners the opportunity to hear never-before-told stories about the trials and tribulations of transforming a brand,” said Will Pearson, President of iHeartPodcasts. “In today’s world, we’re seeing more and more aspiring entrepreneurs looking for their breakthroughs, and this podcast gives listeners a behind-the-scenes look into what goes into making a successful brand and how the people surrounding you can help champion your ideas. 

“There is a greater intensity in interest around not just the ‘who’ but the in-depth answers to the ‘why,’ ‘how’ and ‘when’ of American success stories,” said Will Packer, CEO Will Packer Media. This podcast gives listeners that specificity they crave.”

"Since the days of Henry Ford and Walt Disney the founder myth has been a foundational part of how the media has framed success in business," said Callahan-Bever. "But creating a great brand takes more than just one person's ideas or efforts—they're born out of the confluence of a founder's vision and the executional and operational expertise of their partners. And along the way there's going to be both collaboration and conflict, steel sharpening steel, and from that process excellence can be achieved. Our goal with All Angles was to capture that magic, and show aspiring entrepreneurs that there are so many crucial roles and crucial steps—and sometimes even crucial fights—that have to happen to build a culture defining brand."

“All Angles” joins iHeartMedia and Will Packer Media’s iHeartPodcast slate deal, which includes original scripted and unscripted shows. The partnership includes the two recent seasons of the dark comedy, “The Lower Bottoms,” which will be followed by “All Angles.”  The show will be executive produced by Will Packer for Will Packer Media; Joelle Smith for iHeartPodcasts; and Tricia Clarke-Stone, Helena Ochs and John Walaszek for IDEA GENERATION. Alix Baudin, President of Will Packer Media oversees the partnership with iHeartMedia.

“IDEA GENERATION’S All Angles” is distributed by iHeartPodcasts and will be available on the iHeartRadio app and everywhere podcasts are heard.

About Will Packer Media 
Led by Hollywood producer Will Packer, Will Packer Media is a first-of-its-kind production and branded content company focused on the New American Mainstream audience, with an urban millennial core. In partnership with Discovery, Inc. and Universal Pictures, the company produces episodic scripted and unscripted series across television and digital platforms, compelling content for brand clients, and short-form digital content for millennial audiences. Will Packer’s films have earned more than $1 billion, with ten opening at number one at the box office.