Record producer, DJ and founder of Global Gaming League – Clinton Sparks – to host new iHeartPodcast, “Get Familiar,” later this year

Las Vegas, NV (March 11, 2026) — iHeartMedia, the No. 1 audio company in the U.S., today announced a new production, marketing and distribution deal with the Global Gaming League (GGL), marking a major cultural moment for the competitive video gaming space. Through this partnership with one of the fastest-growing platforms at the intersection of gaming, music, fashion, celebrity and culture, iHeart will become GGL’s audio partner, co-creating original podcasts that will deliver weekly gaming and culture programming across iHeartMedia’s multiplatform network. Additionally, all initiatives will be elevated through GGL’s unique partnerships with its celebrity team owners, all true gamers with tremendous influence.

“Gaming is culture,” said Clinton Sparks, Founder & CEO of Global Gaming League who started his career at iHeartRadio. “iHeart understands that its artists, talent and listeners are gamers. This partnership brings that reality to the forefront and connects it with a league built to unite gaming, music, fashion, sports and celebrity in a unique way that seamlessly brings these worlds together.”

As part of the deal, Sparks will debut his own podcast, “Get Familiar,” later this year with iHeartPodcasts. Fearless, funny and the voice of reason in an unreasonable world, Sparks will deliver unfiltered moments that collide insight with irreverence. During the first season, the podcast will feature intimate conversations with brilliant minds, iconic celebrities and delightfully offbeat contrarians to unpack culture, disrupt norms and say the quiet parts others are afraid to say out loud.

“iHeartRadio is where culture breaks first, and gaming now sits at the center of that culture,” said Nick Ditri, VP of Business Development & Music at Global Gaming League. “Having a true audio presence allows us to spotlight creators, tell player stories, and make gaming feel more human and more accessible. This partnership doesn’t just expand reach, it deepens connection, and that’s what brings casual audiences into the fold and builds long-term community around both GGL and iHeartRadio.”

“This collaboration shows iHeart’s commitment to authentically elevating gaming culture,” said Michael Biondo, President of Business Development and Strategic Partnerships for iHeartMedia. “Together, iHeart and GGL are creating a new blueprint for how gaming lives inside mainstream culture—bringing competitive gaming to listeners and new fans nationwide by introducing them directly into the Global Gaming League ecosystem.”

“Get Familiar” will be distributed by iHeartPodcasts and available on the iHeartRadio app and everywhere podcasts are heard later this year. Follow Instagram, X, facebook, and TikTok to keep up to date on debut details.