Clear Channel Media and Entertainment Teams with Superstar Taylor Swift to Launch New Album Red with Comprehensive Multi-Platform Campaign Touching More Than 300 Stations

Clear Channel Media and Entertainment Teams with Superstar Taylor Swift to Launch New Album red with Comprehensive Multi-Platform Campaign Touching More Than 300 Stations

 

Ryan Seacrest To Anchor Campaign With Exclusive On-Air

And Online iHeartRadio Album Release Party

 

NEW YORK – October 18, 2012 – Clear Channel Media and Entertainment today announced that Taylor Swift’s much-anticipated album, RED, will be spotlighted across its multi-platform network beginning Monday, October 22.  The marque component of the campaign will be a Ryan Seacrest-hosted Taylor Swift 25-minute iHeartRadio Album Release Party.  The event will air across Clear Channel radio stations on Monday, October 22 and will be available on demand at iHeartRadio.com.  The on-air special will be followed by two weeks of exclusive content spotlighted across Clear Channel’s Country, Mainstream Contemporary Hits Radio (CHR), Adult Contemporary (AC) and Hot Adult Contemporary (HAC) radio stations.

 

The on-air special will coincide with the release of Swift’s fourth album RED and will feature an exclusive interview by Ryan Seacrest with songs and clips from her new album followed by Swift’s personal stories and insights behind her music.  The iHeartRadio Album Release Party will air beginning 4 p.m. on October 22 – exact time may vary due to local time zones.  Swift will also introduce featured songs from the album across Clear Channel’s radio stations throughout the day leading up to the iHeartRadio Album Release Party.

 

In addition to the Seacrest special, Clear Channel will activate its successful Artist Integration Program (AIP) across four formats beginning October 22, featuring eight of Taylor Swift’s newest tracks.  This AIP will include a series of on-air spots with Taylor Swift that will drive listeners online to access exclusive extended interviews and video content.  Fans will also have instant access to download Swift’s newest album “RED.”

 

Now through November 9, all Clear Channel CHR stations will also offer listeners the chance to text-in-to-win the “24 Hour Dream Life of Taylor Swift” contest.  One lucky winner and three friends will be flown on a private jet to join Swift for a behind the scenes tour of her new show, front row concert seats at two of her tour stops, a backstage meet and greet with Taylor Swift and a signed guitar. Beginning Q1 2013, Clear Channel Country stations will be offering a similar once-in-a-lifetime experience for its listeners.

 

Fans can tune-in to their local radio station to hear the iHeartRadio Album Release Party, as well as listen live on iHeartRadio.com or the iHeartRadio mobile app, Clear Channel’s best-in-class customizable digital listening service that delivers everything listeners want in one free, fully-integrated service: instant access to more than 1,500 of the nation’s most popular live broadcast and digital-only radio stations from 150 cities, plus user-created Custom Stations inspired by favorite artists and songs. 

 

About iHeartMedia, Inc.

iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to iHeart broadcast radio in every month. iHeart’s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.