New York, NY– February 13, 2012 – To support the return of the hit vocal competition series The Voice and the new drama series SMASH, NBC turned to Clear Channel Media and Entertainment to create  exclusive media campaigns.  Through content integration, promotional support, strategic media placement and social media integration across its powerful brands and platforms, Clear Channel helped propel The Voice to the No. 1 show of the evening and NBC’s highest-rating regular telecast in nearly five years, while SMASH scored this season’s best ratings for any 10 p.m. drama across prime time networks.  According to Nielsen’s preliminary data, The Voice’s post-Super Bowl premiere had 37.6 million viewers and a 16.3 rating and then returned Monday to 17.7 million viewers and a 6.6 rating.  Just as impressive, SMASH brought in 11.5 million total viewers for the series premiere and received a 3.8 rating with adults ages 18-49.

 

The Campaign 

 

To promote the premieres of both SMASH and The Voice, NBC conducted a national sweepstakes for a chance to win the ultimate Broadway experience or a trip to The Voice finale that ran across Clear Channel Adult Contemporary (AC), Hot AC, Rhythmic AC, Contemporary Hit Radio (CHR), Rhythmic CHR, Country and Urban stations.  The campaigns also included interviews with key cast members from The Voice and SMASH across 360 Clear Channel Media and Entertainment stations, as well as :120 second segments highlighting different stories and cast members from the shows.

 

Clear Channel Media and Entertainment markets nationwide, with 238 million monthly listeners in the U.S., promoted local SMASH screenings through on-air mentions and digital support.  The campaign also included a strong local and national integration with Ryan Seacrest on his Los Angeles KIIS-FM show, “On-Air with Ryan Seacrest” national syndication and ryanseacrest.com featuring exclusive interviews with Ryan and SMASH cast members Nick Jonas, Debra Messing and Katharine McPhee.

 

“Clear Channel’s extraordinary national reach and unmatched local impact helped propel the success of both shows’ premieres to unprecedented levels,” said Ken Grayson, VP of Media, NBC Entertainment.  “Through Clear Channel’s creative integration and deep presence in local markets, we were able to reach our viewers in an interactive and unique way.”

“Partnering with NBC to create these unique integrated campaigns was a great way to demonstrate Clear Channel Media and Entertainment’s powerful platforms,” said John Hogan, President and CEO, Clear Channel Media and Entertainment. “NBC worked with us to think in innovative ways to drive major success for their programming, and we look forward to working with them again to develop even more creative campaigns for television series in the future."